Breaking the “B2B Marketing is Boring” Myth: Webinar Co-Presented with RSA Canada


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When social entrepreneurs think of great marketing, they often think of the big brands with big media budgets like Nike, Coke and McDonald’s. But what about Marketing to other businesses (B2B) or marketing to other businesses who then market to consumers (B2B2C)?

The truth is the B2B Marketing space is continuing to expand in Canada, offering great opportunities to advance your social or environmental cause, and it’s critical to understand how to succeed in this exciting and fast-growing space.

Sponsored by RSA Canada, this webinar will introduce you to B2B marketing and how can you take a fresh and creative approach.

Join Sue Jackman, Senior Marketing Manager of leading insurance leader, RSA Canada, as she shows you how B2B Marketing can be (gasp!) FUN.

About our Expert

Sue Jackman, Senior Marketing Manager for RSA Insurance’s Personal Insurance Broker Business, is an integrated marketing communications leader with an MBA (Marketing), an MA(Journalism) and over 10 years leading B2C brands and B2B companies in Canada and the UK to commercial success. With previous experience at such companies as Kraft and L’Oreal, Sue joined RSA Insurance in May 2016 and has already been recognized for her innovation and dedication to drive incremental growth for the business and their broker partners.



Date/time This event was held on May 30 2017, noon to 1pm
Location Webinar
Logistics Call-in details will be sent to registrants before the call
 Cost  Free


Royal Sun and Alliance logo  Our sponsor: RSA Canada is a great friend to social enterprises, and is a leading Canadian general insurer, distributing the broadest range of Home, Auto, Business, Marine, and Travel Insurance products. 


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